The great spurt of building on the Ladbroke estate in the early 1850s far outstripped demand, bankrupting many of the developers in the process. In parts of the estate carcases of unfinished houses with crumbling decorations stood unoccupied for years - in fact the neighbouring street to this house was known as 'Coffin Row'.
The grand architecture of this crescent represents the full-on confident splendour of the Victorian age. Its position was advertised as 'one of the most healthy and desirable' in West London - however noxious gases from the new sewers probably caused the death of the three-year-old son of the first resident of this house. A prosperous military tailor lived here for many years, later acquiring the freehold of the house next door as well. The two houses were partly combined to create an imposing double frontage.